Brand strategy you can see.

By Gloam is an independent brand direction studio. We build positioning, visual worlds and cultural collaborations for lifestyle, beauty and hospitality brands, then direct the work that makes them visible.

We join projects in motion and bring a point of view from the first week.

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What We Do

Positioning, brand platform and visual world, for brands that are launching, repositioning or moving upmarket.

Brand Direction

Cultural Collaborations

Artist, designer and brand partnerships that change how a brand is perceived, from concept to launch.

Image & Experience Direction

Campaigns, shoots, retail, events and brand experiences, directed to the same standard as the strategy behind them. Sonic identity available as part of a brand world.

As a project, a few days a month, or embedded in your team.

Full services and rates on request.

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About

By Gloam was founded by Nur Chrim, who spent seven years in Veuve Clicquot's global marketing team (LVMH), most recently as Global Image Manager and part of the team that moved the Maison toward lifestyle, after Gucci (Kering) in Milan. Italian-Lebanese, raised in northern Italy, trained in interior design in Milan, with a Master's in Luxury & Fashion Management in Paris. By Gloam works in the in-between, where strategy , image and culture meet.